Matt Unger

Don’t call our company a startup

Don't Call Us A Startup...

When I was a bit younger I was interested in creating the Next Big Thing. I wanted to create a hot web application, convince investors to invest millions, acquire a massive number of users, and then sell the company 5 years later. I wanted to start a startup. Then my eyes opened to all the seldom spoken negatives of building a startup and I changed my mind.

At Roompact, we have worked out of 4 different technology-focused co-working spaces in Chicago, so we've seen our fair share of startups. After close observation, we've decided that the word "startup" often comes with a negative connotation. A fly-by-night group of people who think of users as numbers that can be dropped at a moment's notice if the going gets tough. An unprofessional crew who prefers to focus on ping-pong and happy hour rather than rolling up their sleeves and completing good work. Almost every single stereotype about startups is the opposite of how we operate.

So, we don't like to call Roompact a startup. Startup is a dirty word for us. Personally, it makes me cringe. We are a small business. We want to run an impactful, meaningful organization -- and we're dedicated to this goal for quite a while. We don't have any deadlines imposed by investors. We don't want to cash out, up and leave, never to be seen again.

We want to do what's best for our users. We want to collaborate and push our industry forward. We have big goals. Goals that can't be accomplished with external, shortsighted pressures. Goals that take incremental, intentional, persistent faith and effort. We're not building a band-aid. We're building a permanent solution. Something we can be proud of. Something we consider our life's work.

We're Roompact. We're a small business. And we're here to stay.

Matt Unger

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Chicago

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